BMX

The Primer 16” is better than ever and perfect for younger riders with lots of tricks up their sleeves. The Primer rides like a pro-level bike that has been scaled down to meet the needs of smaller BMXers. Sunday's unique geometry helps them quickly adapt to bigger bikes as they grow. The Primer is packed with quality parts like Odyssey Springfield Brakes and a fully sealed cassette hub for reliability that you can count on every time. Key Features 16" Pro-Style Geometry Sunday Current 16" Tires 10t Cassette Hub 40mm Top Load Stem Odyssey Springfield Brakes FSA Headset KMC S1 Chain Approx. Weight: 23.3lbs (with brakes) Frame Geometry Top Tube Length: 16.5" Head Tube Angle: 74.5° Seat Tube Angle: 71° Chainstay Length: 10.6"-10.85” Bottom Bracket Height: 9.25" Standover: 6.9" Handlebar Geometry Rise: 6.75" Width: 23" Backsweep: 12° Upsweep: 1°

The Primer 18” is the ideal choice for riders who’ve outgrown a 16” but aren’t quite ready for a 20”. The shorter chain stay, lighter wheels and size-specific, pro-style frame geometry makes it the go- to bike for serious BMXers in this size range. The Primer is packed with quality parts like Odyssey Springfield Brakes and a fully sealed cassette hub for reliability that you can count on every time. Key Features 18" Pro-Style Geometry Sunday Freeze Front Load Stem 9t Cassette Hub Sunday Cornerstone Grips Odyssey Springfield Brakes FSA Headset KMC S1 Chain Frame Geometry: Top Tube Length: 18.5" Head Tube Angle: 74.5° Seat Tube Angle: 71° Chainstay Length: 11.7-12.00” Bottom Bracket Height: 10.35" Standover: 7.5" Handlebar Geometry: Rise: 7.65" Width: 25.5" Backsweep: 12° Upsweep: 1°

A bike with plenty of opportunity, the Arcade really showcases the endless detail and unrivaled quality that we put into our bikes. This super-dialed bicycle rolls on SALT's super-wide 36mm Valon rims with sealed hubs, carrying a full assortment of nylon hub guards that allow you to have a solid and dependable set of wheels under you at all times. Available in both a 20.5" and a longer 21" option, the Arcade will give senior riders the ability to ride one of the most popular bikes in our line.

The Audio is built around a larger 22" diameter wheel, providing a more stable ride without sacrificing the classic BMX look and feel. Perfect for the die-hard trail dogs or taller riders looking for a bike more fitting to their size without having to resort to a bike that simply isn't BMX. Using the full chromoly aftermarket spec frame, we designed a fork with an even sturdier and bombproof steer tube/crown area allowing you to push this thing as hard you can. We spent an incredibly long time dialing in the geometry on the Audio, as well as developing our own range of 22" specific parts like the Logic rim and Overbite tire. A bike that will surprise you with how well it rides, the Audio is leading the pack in the 22" revolution.

BATTLESHIP is a name synonymous with new-school street riding and ultimate strength and durability. Taking one of the most popular technical street frames on the market and adding a full aftermarket PRO parts package, the Battleship is the greatest street bike ever made. Now featuring the brand new 15mm-offset Battleship fork and a full ECLAT/We The People parts package, this is a bike that any of our team could ride straight out of the box with zero compromise. A full custom bike in every sense of the word, the Battleship carries a full Lifetime Guarantee on the frame and fork, giving you full confidence that you are riding a bike designed to ride at the highest level possible.

One of the most anticipated bikes in BMX, the CRS is back for 2021 with even more bang for your buck. Now featuring a sealed front hub, this all-terrain slayer rolls smoother than ever. Packed full of aftermarket parts from ECLAT, including the Bios Pivotal seat and Pure seat clamp, the CRS looks and rides like a bike twice the price tag. The geometry has been tailored to allow for greater progression of the younger generation. The super-short 12.75" chainstays, 165mm cranks, and shorter 26mm fork give the CRS a snappy and agile ride that is perfect for learning and advancing. A bike truly built with vision, the CRS is unlike anything else.

No detail has been spared on this scaled-down "progression machine". The CRS 18" comes loaded with ECLAT Surge plastic pedals, a crmo downtube frame, a fully sealed SALT cassette hub, a lighter weight Spanish bottom bracket, and a super short 11.65" chainstay—the CRS 18" has never been so dialed.

We took our CRS complete and gave it a new-school street injection in the form of a SALT PRO sealed freecoaster hub. Now with a sealed front hub and available in two color options, this entry-level freecoasting whip is ready for anything.

Built upon a frame of which most other aftermarket frames would be envious, the Crysis is wrapped in a generous helping of We The People parts, including the all-terrain 2.35" Overbite tires, Logic sprocket, and the Logic front load stem, new for 2021. The Crysis is available in 20.5" or 21" top tube sizes, both using our invest cast wishbone and taller 127mm head tube for a super clean and refined look.

The ENVY is a chance for us to showcase how far BMX design has come and offer a glimpse into the direction it's heading. The launch of this particular model always sparks debate and attention unlike any other bike in our line up, and for good reason. The ENVY offers us the opportunity to hand-select only the crème de la crème from our product lines and carefully assemble them into one masterpiece of a bike. The 2021 ENVY proves that strength does not have to come with a weight disadvantage. Built using our super light ENVY XLT frame with the ECLAT Storm XLT fork, E440 rims, and ground-breaking Seismic hubs, the ENVY is the highest spec'd BMX bike of all time. Despite the low weight, the ENVY was designed for the most punishing street and park riders and handles the raw brutality of BMX riding, featuring a full LIFETIME GUARANTEE on the frame and fork, as always. - Includes lifetime guarantee on the frame & fork

Based on the same bikes that We The People pro, Felix Prangenberg, rode last season, the Justice features revised geometry and a never before seen parts overhaul from We The People. Our new Activate tire, Paragon plastic guard sprocket, and Perfect grips make this new-school urban machine more stacked than ever before. Paired up with a shorter 22mm-offset fork and a full assortment of plastic hub guards, you'd be forgiven for thinking that you're riding a full custom build.

Bringing We The People quality to a lower price point for 2021 is our entry-level shredding machine. The Nova features a super short 12.75" oval chainstay and responsive 26mm-offset fork, allowing it to not only feel just like the bikes our pro team ride, but also make it much easier to progress your riding even further.

The Reason is draped in quality from head to toe. Featuring a full 4130 chromoly frame with a modern 76-degree headtube and super short 12.75" chainstay, the Reason now comes with shorter 160mm cranks and a steeper 15mm-offset fork, making it truly ride like the same bikes We The People PRO's Felix Prangenberg and Dan Kruk are riding right now. Featuring a SALT PRO freecoaster hub and the latest We The People aftermarket products, this street machine is a true weapon.

Taking our "do-it-all" aftermarket Revolver frame and draping it in some high-end components, we've managed to create an incredibly sophisticated and balanced bike for the kind of rider that appreciates the finer things in life. The longer 21" top tube and perfect all-round geometry make the Revolver perfectly comfortable on any terrain from the deep end of a bowl to the main line of your local trails or even the back streets of a big city. The harder 28-9 gearing gives this rig plenty of juice when the time for pedaling fast comes into play, and the full assortment of ECLAT Dura chromoly pegs and hub guards allow you to gun it down any rail in sight. Wrap it up with a lifetime-guaranteed ECLAT Storm fork and a Skipper Green paint finish, and the need to build a custom bike no longer exists.

The Cobalt line combines proven geometry and dialed components, giving you the best start out of the gate during your first days racing. The Cobalt Junior steps up in size without packing on the pounds. At only 8kg, this is one of the lightest junior entry-level bikes out there. Fresh out of the box with incredible new paint and graphics, you'll be able to spot a Cobalt on the track very easily. All Cobalt bikes now feature fully sealed front hubs and integrated headsets, making them simply unbeatable when comparing price to spec. The Cobalt is one seriously unstoppable machine.

The Cobalt line combines proven geometry and dialed components, giving you the best start out of the gate during your first days racing. The Cobalt Mini is our pint-sized machine, the scaled-down frame and lighter build kit make this thing unrivaled out there on the track. Fresh out of the box with incredible new paint and graphics, you'll be able to spot a Cobalt on the track very easily. All Cobalt bikes now feature fully sealed front hubs and integrated headsets, making them simply unbeatable when comparing price to spec. The Cobalt is one seriously unstoppable machine.

The Cobalt line combines proven geometry and dialed components, giving you the best start out of the gate during your first days racing. The Cobalt line took off so much that we decided to add a Pro size to the lineup, allowing more riders to enjoy one of the best entry-level race bikes on the market! Fresh out of the box with incredible new paint and graphics, you'll be able to spot a Cobalt on the track very easily. All Cobalt bikes now feature fully sealed front hubs and integrated headsets, making them simply unbeatable when comparing price to spec. The Cobalt is one seriously unstoppable machine.

The best of the best! The Quartz is our 2X world championship-winning, super-lightweight alloy frame with no details spared. We took this frame and draped it in only the very best components, creating a full pro build that anyone would be stoked to own. You'll find our Solar carbon fork, Oxygen tires, Argon rims, Turbine hubs, and even our new hydraulic disc brake kit on this masterpiece of a bike. Ready for the track and the podium, we hope you can keep up with the speed that this machine can put out!

The Xenon Expert is the next step on the ladder to the top. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts, our very own aftermarket Clipper Junior rims, and parts from Promax and Tioga, the Xenon is a natural-born winner.

The Xenon Expert XL features a full parts overhaul. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts with tensioners, our very own aftermarket Oxygen tires, and Clipper Expert rims, the Xenon is a natural-born winner.

The Xenon Junior is light, tough, and built to dominate. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts, our very own aftermarket Clipper Junior rims, and parts from Promax and Tioga, the Xenon is a natural-born winner.

The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. The Xenon Mini might be small in size but packs a real punch in power. We spared no details here—with forged disc-ready dropouts, our very own aftermarket Clipper Junior rims, and parts from Promax and Tioga, the Xenon is a natural-born winner.

The Xenon Pro XL features a full spec upgrade and Pro XL-sized geometry. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts with tensioners and our very own aftermarket Xenon stem, Oxygen tires, and Argon Pro rims, the Xenon is a natural-born winner.

The Kicker is our only 18-inch bike in the line and is built with younger riders in mind who aren't quite ready to make the jump to their first 20-inch bike. With similar components to the Kink Launch model, this bike doesn't compromise on any specs. This year the Kicker comes in a tough-looking Matte Midnight Blue color and is paired with all black components. Geometry on the Kicker 18-inch bike is specifically tailored in all aspects and is again, not simply a smaller bike. All parts and components work together to create the perfect bike for younger and shorter riders. A few notable components kitted with the Kicker are the 8-inch Kink T800 bars, rock solid 3-piece tubular chromoly cranks with sealed Mid bottom bracket, a sealed integrated headset, and modern tread design 2.4-inch tires.